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In 3 Nephi Chapter 27, there are questions amongst the members wondering what to call the Church that was being organized amongst the Nephites. When Jesus Christ heard this, he stated in verse 5:
5 - Have they not read the scriptures, which say ye must take upon you the name of Christ, which is my name? For by this name shall ye be called at the last day;
In 2018, President Russell M. Nelson gave the talk, "The Correct Name of the Church" in which he discussed the name of the Church, and the Church's marketing efforts going forward. He said:
Today I feel compelled to discuss with you a matter of great importance. Some weeks ago, I released a statement regarding a course correction for the name of the Church I did this because the Lord impressed upon my mind the importance of the name He decreed for His Church, even The Church of Jesus Christ of Latter-day Saints.
As you would expect, responses to this statement and to the revised style guide have been mixed. Many members immediately corrected the name of the Church on their blogs and social media pages. Others wondered why, with all that’s going on in the world, it was necessary to emphasize something so “inconsequential.” And some said it couldn’t be done, so why even try? Let me explain why we care so deeply about this issue. But first let me state what this effort is not:
It is not a name change.
It is not rebranding.
It is not cosmetic.
It is not a whim.
And it is not inconsequential.
Instead, it is a correction. It is the command of the Lord. Joseph Smith did not name the Church restored through him; neither did Mormon. It was the Savior Himself who said, “For thus shall my church be called in the last days, even The Church of Jesus Christ of Latter-day Saints.”
When we omit His name from His Church, we are inadvertently removing Him as the central focus of our lives.
My dear brothers and sisters, I promise you that if we will do our best to restore the correct name of the Lord’s Church, He whose Church this is will pour down His power and blessings upon the heads of the Latter-day Saints, the likes of which we have never seen. We will have the knowledge and power of God to help us take the blessings of the restored gospel of Jesus Christ to every nation, kindred, tongue, and people and to prepare the world for the Second Coming of the Lord.
To read the full talk, click here: https://www.churchofjesuschrist.org/study/general-conference/2018/10/the-correct-name-of-the-church?lang=eng