BEA 2012

It is that time of year again: Book Expo America 2012! For those of you attending in New York we would love for you to stop by our booth #3480. If just stopping by to see all the awesome books that we will be offering this summer and fall isn’t enough enticement for you, maybe this will help:

Wendy Paul will be signing 101 Gourmet Cake Bitesat our booth June 5 @ 2:30-3:30p and June 6 @ 11-12p ANDCatherine Lanigan will besigning The Golden Flute: The Adventures of Lillie and ZaneJune 6 @ 2:30-3:30p

First 25 people in line at each signing will receive a free copy of the book being signed.

The Golden Flute: The Adventures of Lilli and Zane by Catherine Lanigan, YA fantasy and magic, Adventure books











For those of you not attending BEA, but instead will be staying in your comfy armchair, you can still enter to win a copy of Catherine Lanigan’s The Golden Flute over at the weekly giveaway on our Facebook page. Or head on over to the giveaways page at Armchair BEA to find out how to win a copy of Mrs. Drew Plays Her Hand by Carla Kelly and Demons by Heather Frost.

We also will be on twitter following along with the action as much as we can.

Good luck and have fun reading!

Authorpalooza in Orem, Utah – October 22, 2011

There are few things in the book industry that are more exciting than author signing events. Especially ones with a lot of authors! How many of you love things like this?

Many Cedar Fort authors were in attendance!

Connie Sokol, author of Faithful, Fit, & Fabulous

Marilyn Brown, author of many books!

Caleb Warnock, author of Forgotten Skills of Self-Sufficiency

Wendy Paul, author of 101 Gourmet Cake Bites, 101 Gourmet Cupcakes, and 101 Gourmet Cookies

Laura Powell, author of Real Mom Kitchen

B.K. Bostick, author of Huber Hill and the Dead Man’s Treasure

Frank Cole, author of Guardians of the Hidden Scepter and The Hashbrown Winters series

Berin Stephens, author of The Dragon War Relic and the soon-to-be-released Time Gangsters

Heather Justesen, author of Rebound, The Ball’s in Her Court, Blank Slate, and the soon-to-be-released Family By Design

Carla Kelly, best-selling author of Borrowed Light, Marian’s Christmas Wish, the soon-to-be-released Enduring Light and many more!

Jewel Adams, author of Mercedes’ Mountain and many more!


Mandi Slack, author of The Alias

Tristi Pinkston, author of Agent in Old Lace and many more titles!

Mary Muller, author of Guardians of Innocence

Taylor Hartley, author of Sinner’s Advocate

J. Kevin Morris, author of Strangely Normal

Russell Estlack, author of Shattered Lives, Shattered Dreams

Michael Young, author of The Last Archangel and The Canticle Kingdom

Debbie Hulet, author of Independence Rock (not pictured)


How to Survive a Book Signing When You’re Not J.K. Rowling

This is a guest post by Connie Sokol.Connie is the mother of six children and author of Faithful, Fit & Fabulous, as well as Life is Too Short for One Hair Color, and Life is Too Short for Sensible Shoes. She is a contributor for KSL’s Studio 5 morning show, and a former TV and radio host. For great and useful blog posts that will help you laugh/cry/love your veggies, visit

At some point you and I will have to again face the unthinkable””three hours of sitting like a veal, at a table, in a catatonic state until an unsuspecting citizen approaches within three feet, and we respond by enthusiastically coming to life like a theme park animatron.

Welcome to a book signing.Connie Sokol, Faithful fit and fabulous, LDS books, womanhood

Or a launch party. Or a presentation, or any event where an author gets out of his or her comfort zone (mainly, a padded typing chair). Here are some thoughts on how to make signing time””or any promotional event””more worthwhile.

Make a presence. Whether it’s a book signing table or a personal business card, “the cover” is everything. Make all you do eye-catching with bright color, unique presentation, or something that pops. In a word, give them a reason to take a second look. For my Faithful, Fit & Fabulous book, an orange Gerber daisy is a focal point. That has become part of my branding””meaning, something that a customer sees and instantly links to me (i.e. woman sees an orange Gerber daisy, feels a rush of positive endorphins, and runs to the nearest store to purchase my book). Definitely choose an “inspirational piece” as my designer friend instructed me. For my launch party for the same book, BYU Campus Craft and Floral suggested I use immense orange and teal three-foot balloons. Perfect. They could be seen from Wisconsin and I think created more buzz than the book. If you’re game, I also recommend a tall pull-up color banner. I use one that’s six-feet by three-feet but ridiculously small to carry (like a giant Toostie Roll) and easy to use (simply pull up from the casing). Instantly, it denotes “professional.”

Add movement. People are busy but movement catches their eye. At a signing table, consider using a laptop with a looped DVD of a presentation. It doesn’t have to be speaking to the White House, just a group of friends, or even you at a podium (preferably with some “pop” behind you). What do you talk about? Something interesting! You’re a published author””people always want to know what makes people write a book (wouldn’t we also love to know). Or how to get published””most everyone wants to publish a book “in their spare time.” If you’re not famous (that’s most of us) quote someone who is. J.K. Rowling gave an excellent speech at a Harvard commencement where she spoke about the upside of failure. I’ve used that quote several times in my speaking and blogging. And if all else fails, talk about achieving your dreams, because writing and publishing have many of the same highs and lows and fridge-foraging that go with achieving any dream. For my DVD I use segments from my previous KSL’s “Studio 5″ days and an Education Week talk I did for BYU back when it was practically still the academy. But I’ve found that women watch. And it’s something fabulous for them to do while you’re signing a book.

Faithful Fit and Fabulous by Connie SokolGive them something to take home. People need to know what’s in it for them. They don’t care about your book (did I actually put that in print?) but they want to know how it will benefit them, make their life fabulous, help them lose 20 pounds, or escape into a lovely world from which they will emerge ready to vanquish their laundry. This is your Best Novel Ever and your one chance. Give them the “why they should buy” in one sentence: “It’s about blah-blah-blah””one lady couldn’t put it down even while she was in labor.” Testimonials in one breath””or on your bookmark””can immediately set you apart and say, This is why you should spend $12.99 on my book. And last but not least, do giveaways. I include my self-published products (see, there is a use for those), gift baskets (trade with a friend who does them beautifully), and bring chocolate (that’s for you).

Capture their information. Provide slips of paper for the prize drawings that require name and email address. Let them know you have tips or great blog posts that will make them laugh/cry/love their dog. And make the gift baskets really, really cool.

I’m not a pro at book signings, launch parties, or making people love their dog. But I have been presenting for 15 years and know a little about capturing and keeping an audience. Make a presence, add the movement, give them something to use right now, and capture their information so you can hunt them down and compel them to know more about your Best Novel Ever.


Upcoming Events

We and our authors will be participating in some big events in August. The two biggest are the LDSBA convention and BYU’s Education Week, but there will also be many other signings and speaking events. The authors participating, and their most recent book, are:

  • Connie Sokol,Faithful, Fit and Fabulous: Get Back to Basics and Transform Your Life – in just 8 Weeks!
  • Wendy Paul,101 Gourmet Cake Bites
  • Elodia Strain,My Girlfriend’s Boyfriend
  • Caleb Warnock,The Forgotten Skills of Self-Sufficiency Used by the Mormon Pioneers
  • Danyelle Ferguson and Lynn Parsons, (dis)Abilities and the Gospel
  • Chris Hall, Conversations with a Moonflower
  • Michael Young,The Last Archangel
  • Andrew Skinner,A Bible Fit for the Restoration: The Epic Struggle the Brought Us the King James Version
  • Chas Hathaway,Marriage is Ordained of God, But WHO Came Up with Dating?
  • Rachelle Christensen, Lost Children: Coping with Miscarriage for Latter-day Saints
  • Seth Sorensen, The Utah Story
  • Mary Mueller, TheGuardians of Innocence: A Parent’s Guide to Protecting Children from Pornography
  • Rachel Anderson, Minor Adjustments
  • Arnold Grundvig, I Am Peter
  • Richard Godfrey, The Seven Laws of Learning: Why Great Leaders Are Also Great Teachers
  • Alonzo Gaskill, Sacred Symbols: Finding Meaning in Rites, Rituals and Ordinances (Dec 2011)
We’d love to see you at any of these events!
Monday Tuesday Wednesday Thursday Friday Saturday
1 2

Danyelle Fergusonat Kids On The Move in Orem,7:30pm ““ 9:00pm

Author/Buyer Appreciation Dinner, 6pm-8pm





Author Mix and Mingle at South Towne Expo Center, 6pm-8pm



Danyelle Ferguson, Elodia Strainand Rachelle Christiansenat Confetti Book, Spanish Fork, 11am ““ 2pm

Chris Hall at Sandy Costco, 5pm ““ 9pm


Danyelle Ferguson, Elodia Strainand Rachelle Christensen at Orem Pioneer Book 1pm ““ 4pm

8 9 10

Seth Sorensen at Orem Costco,5pm ““ 9pm


Connie Sokolat BYU Bookstore,1pm-4pm

Seth Sorensen at Sandy Costco,5pm ““ 9pm


Chris Hall at West Valley Costco,11am ““ 3pm


Chris Hall at Murray Costco,11am ““ 3pm


BYU Education Week


BYU Education Week

Mary Muellerat BYU Bookstore,12pm ““ 2pm

Rachael Anderson at BYU Bookstore,2:30pm ““ 4:30pm


BYU Education Week

Arnold Grundvigat BYU Bookstore11am ““ 1pm

Elodia Strainat BYU Bookstore, 11am ““ 1pm

Wendy Paul at BYUBookstore, 1:30pm ““ 3:30pm

Elodia Strain at Sandy Costco, 5pm ““ 9pm


BYU Education Week

Andrew Skinnerat BYU Bookstore,4pm ““ 6pm

Chas Hathawayat BYU Bookstore,4pm ““ 6pm

Richard Godfrey at BYU Bookstore,4pm ““ 6pm

Alonzo Gaskill at BYU Bookstore, 4pm – 6pm

Elodia Strain at Orem Costco,5pm ““ 9pm


BYU Education Week

Caleb Warnockat Orem Costco, 11am ““ 6pm

Lynn Parsonsat BYU Bookstore,11am ““ 1pm

Elodia Strain at Sandy Costco, 1pm ““ 4pm

Wendy Paul at Murray Costco, 5pm ““ 9pm

*Connie Sokol at Orem Deseret Book, 5:30pm ““ 8:30pm


Caleb Warnockat St. George Costco, 11am ““ 6pm

Seth Sorensenat Lehi Costco, 11am ““ 5pm

*Wendy Paul at The Woolley Residence, 2244 W Jordan Haven Ct (9925 S), South Jordan, 6pm-8pm


Mary Mueller at Orem Costco, 5pm ““ 9pm


Mary Muller at Lehi Costco, 5pm ““ 9pm


Wendy Paul at Layton Deseret Book, 5:00pm ““ 6:30pm

25 26

Chris Hallat Sandy Costco, 1pm ““ 4pm

Wendy Paul at SLC Costco, 1pm ““ 4pm


Michael Young at Orem Pioneer Book, 2pm ““ 4:30pm


Wendy Paul at Orem Costco, 5pm ““ 9pm


Seth Sorensen at Orem Costco,5pm ““ 9pm


Seth Sorensen at Sandy Costco, 5pm ““ 9pm
































(Note: This calendar is only Monday through Saturday as there are no events on Sunday). * Launch Party



Book Expo America 2011

How many of you are out at BEA right now? Cedar Fort, Inc. is there! Stop by booth 3468 and say hello!










What’s your favorite part of BEA?Conferences? Author signings? Free books?









Or seeing the sights of NYC?

If you’re not attending BEA in NYC this year, have you had a chance to check out Armchair BEA?

Leave a comment and let us know what you’re favorite part of the experience is.