Meet the Publishers: A Brief History of Cedar Fort

Today we’re starting a new feature on our blog that we’re calling “Meet the Publishers.”

In this series we’ll introduce you to the business buffs, the innovative thinkers, and the practical jokers who have kept Cedar Fort in business for so long. We’ll also discuss some of the principles and ideas that have helped us succeed. We feel blessed to have grown so much, especially in the past few years while publishing as an industry has faced some serious challenges.

There will always be obstacles ahead, but we’ve found that when we combine new ideas and technology with the proven principles of the book business, we continually recreate our own niche in the market and develop products that significantly change lives.

In essence, we take the best of both the old and new and put those ideas to work for our customers: our authors, our readers, our buyers, and our employees.

Cedar Fort, Inc. officially began operating on May 23, 1986, off Geneva Road in Orem, Utah. At the time, we had only two employees. We started as a printing broker and distributor. After working with other publishers, we realized that we could produce books more efficiently than the competition. By our second year of business, we were setting and exceeding goals in the sales and production of our own titles.

Check out these highlights in our timeline below:

1986 – Cedar Fort, Inc., began business with the idea of serving our customers more efficiently.

1987 – Lyle Mortimer became the first publisher in Utah, possibly in the nation, to typeset a book on a Mac.

1988 – Beyond the Veil Vol. 1 by Lee Nelson debuted to instant success.

1992 – Moved to a new location on Main Street in Springville.

1993 – Began using Acumen software to track inventory, calculate author royalties, and manage payroll.

1994 – Began using Adobe Photoshop to create covers.

1996 – Incorporated the idea of short runs and print-on-demand for our backlist titles by collaborating with a local printer.

1996 – Began selling to Barnes and Noble.

1997 – Hired our first bookkeeper for AP/AR, Cindy Bunce. She still works with us but will retire in 2015.

1998 – Put heavier emphasis on publishing and increased number of titles published annually.

2000 – Began selling to Walmart.

2001 – Hired our sales manager, Angie Harris.

2002 – Published Isaiah Made Easier by David Ridges, which resulted in the Gospels Made Easier series.

May 2004 – Acquired Horizon Publishers, which was then the oldest existing independent LDS publisher.

Nov. 2004 – Acquired Pioneer Plus Gifts, which was the oldest LDS jewelry company in the marketplace.

June 2006 – Bryce returned from London England, after serving a full-time mission for the LDS church and began working full-time at Cedar Fort as the PR manager.

 Nov. 2006 – Moved into our own building at 2373 W 700 S, Springville.

2007 – Grew to roughly 13 employees.

2008 – Published The Shell Game by Steve Alten, selling 40,000 copies in one month. Reached #31 on NYT Bestseller list.

2009 – Published Shattered Silence by Melissa Moore, who was featured three times on Oprah, three times on Dr. Phil, and also featured on Gerald, 20/20 and Good Morning America.

2010 – Bryce Mortimer named as Vice President.

2011 – Welcomed New York Times bestselling romance writer Carla Kelly as a Cedar Fort author.

2011 – Bryce Mortimer named as President and Katreina Eden as Vice President.

Aug. 2011 – Divided our team into genre facets (work groups) to provide a better experience for our authors and increase workflow efficiency.

Nov. 2013 – Completed construction on an additional 16,000 square feet of warehouse space.

2014 – Distributed The Saratov Approach on Blu-ray and DVD as our debut in the film industry. Pre-sold 100,000 copies, non-returnable.

2014 – Grew to 62 employees.

2015 – Listed in Publisher’s Weekly as one of the top 12 fastest-growing publishing companies.

 


 

As we look to the future, we know it will require us to think creatively and continue to innovate. We’re excited to keep growing and developing a wide range of products that will entertain, enlighten, and educate.

You may have noticed a few familiar names in the timeline above. Cedar Fort’s vision and execution would not have been possible without Lyle Mortimer, Lee Nelson, Bryce Mortimer, and Katreina Eden. They and their families have contributed countless hours to the success of our company. At our core, Cedar Fort is a family business, so we’d like to introduce you to our publishers and their families.

Lyle photo

Lyle and Sheila Mortimer have seven children and 22 grandchildren. They have lived in Springville for 25 years. Lyle is a marathon runner and recorded personal records for the last two years in a row.  Lyle is also passionate about scouting. In February 2015, he was awarded The District Award of Merit for his work on a Klondike that included 600 scouts and leaders. We think he picked up his skills as a rubber-band shooter from his boy scouts. As a young man, Lyle served an LDS mission in Samoa, serving his entire mission on the island of Niue; he and Sheila look forward to serving a mission together. Each of Lyle’s children has worked for Cedar Fort in some capacity.

Lee Nelson

Lee and Sharon Nelson are the parents of eight children. They live in Mapleton, Utah. As a bestselling author, Lee has long enjoyed working in publishing and helping others succeed in telling their own stories. His historical novels have sold hundreds of thousands of copies since his first novel was released in 1981. Lee has also published a score of non-fiction works including the top-selling Beyond the Veil series. He was born in Logan, Utah, but spent most of his childhood in California. After serving an LDS mission in Germany, he earned a bachelor’s degree in English and a Masters Degree in Business, both from Brigham Young University. Each of Lee’s children has spent time working for Cedar Fort.

Bryce

Bryce Mortimer and his wife, Jessica, have one son, Lyam. They have been married since 2007 and recently moved from Spanish Fork to Santaquin. Like his dad, Bryce loves scouting and spending time outdoors. He’s also passionate about aviation and is close to getting his pilot’s license. Bryce served a mission in London, England. We all look forward to the day we can put Lyam to work at Cedar Fort, just like his father and grandfather before him. But for now he serves as our unofficial mascot and chief cuteness officer.

Kat Eden photo2

Katreina Eden grew up in the Midwest, eventually landing in California where she went to law school and then ran her own law firm for a number of years. In addition to working as Cedar Fort’s executive vice president, Katreina also owns and operates Organiwic, LLC, an all-natural candle company, with her sister. She enjoys being out in nature and spending time with family. In 2014, Katreina published her first book with Cedar Fort, Bible Bands.

 

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Whether you’re an author, a book seller, a reviewer, or just a fan stopping by to read our blog, we want to welcome you into our Cedar Fort family and invite you to join us as we continue to combine the best of the old and new in publishing and look forward to a future full of opportunity.

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Blog tour: ‘Crave, Eat, Heal’

Blog tour: ‘Crave, Eat, Heal’

Annie Oliverio and Cedar Fort Publishing & Media are pleased to announce the release of “Crave, Eat, Heal” blog tour, which will run from April 6-May 31, 2015.

If you’re interested in participating in this blog tour, please email us or leave a comment below.

About the book:

After struggling for many years with a raging sweet tooth and emotionally-driven cravings, author Annie Oliverio began the journey back to a healthy, balanced palate. This is a cookbook focused on plant-based foods that protect, nourish, and heal – yet satisfy “cravings” that can easily trip one up when striving to eat healthier foods or when feeling lonely, stressed or in the need of comfort.

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About the author, in her own words:

If there is an unnamed, undiagnosed condition where one suffers from planning, thinking about, and anticipating future breakfasts, lunches, and dinners while eating breakfast, lunch, or dinner, then I have it. And I don’t want to be cured. But I wouldn’t be opposed to having this ailment named after me.

I was fortunate to be raised in a home with two excellent cooks: my mom and dad. Mom covered the basics of breakfasts, lunches in brown paper bags, and a square meal at night. She also covered Thanksgiving and Easter dinners. Dad took over on Christmas Eve or whenever an ingredientbe it a stinky cheese or olives or eggplant or artichokes or polentacaught his fancy. Sauce splatters and piles of pots and pans in the sink were guaranteed. Between mom and dad, my three siblings and I ate eclectically and well.

My own culinary journey got off to a rocky start when I began living on my own post-college. I went for convenience and speed (and sugary, fatty, salty) rather than quality. Slowly, however, I began buying more fresh and whole foods to make my own meals. At the same time, I was learning about what foods are best for our bodies. Long story short, my plodding and indirect journey led me to plant-based eating. I no longer rely on packaged, frozen, or prepared meals, and instead make everything we need right here in our own kitchen.

What about the non-food part of my life? Before escaping the mean city streets for the wild, windy plains of Oklahoma, I was an administrative assistant and office manager at a subscription fulfillment company in Boulder, at a think-tank in Santa Monica, at a university in Cambridge, MA, in the Green Zone in Baghdad, and at a non-profit in Washington, D.C.

I now spend a good deal of time walking the pastures trying to identify different types of grasses and insects, feeding hummingbirds, writing and reading, struggling to solve crossword puzzles (with a pen and a lot of Wite-Out), and blogging at An Unrefined Vegan and Virtual Vegan Potluck. I live in blissful satellite- and cable-free isolation with my husband, Kel, and our only son, Ike (part dachshund, part Labrador).

“Crave, Eat, Heal” blog tour schedule:

April 6: Glue and Glitter
April 7: Bake and Destroy
April 8:
April 9: Ceara’s Kitchen
April 10: Bunny Kitchen
April 11: Inklings and Notions
April 12: Rootiful
April 13: AbesMarket.com
April 14: Seeking Sanctuary at World’s End
April 15: Veggie Inspired 
April 16: my sister’s pantry
April 17: Vegan Richa
April 18: Healthy Slow Cooking
April 19:
April 20: My Darling Vegan
April 21: Robin Robertson’s Global Vegan Kitchen
April 22: Cake Maker to the Stars
April 23: Vedged Out
April 24: Jorie Loves a Story
April 25: Wishful Endings
April 26:
April 27: Dianne’s Vegan Kitchen
April 28:
April 29: Chic Vegan
April 30: Readalot
May 1: Canned Time
May 2: Fork&Beans
May 3:
May 4: Cadry’s Kitchen: A Vegan Adventure
May 5: Reidhead Random-ness
May 6: Urban Naturale
May 7: BlissfulBritt
May 8: sweetveg
May 9:
May 10:
May 11:
May 12: Ricki Heller
May 13: Jazzy Vegetarian
May 14:
May 15: delish knowledge
May 16:
May 17: Zsu’s Vegan Pantry
May 18: VegKitchen with Nava Atlas
May 19:
May 20: Eternal Principles Simplified
May 21: spabettie
May 22: Mel’s Shelves
May 23: The Taste Space
May 24: Cowgirls & Collard Greens
May 25:
May 26: The Author’s Hidaway
May 27: The Vegan 8
May 28: JL Goes Vegan
May 29: Reeves Raves
May 30: The Vegan Cookbook Aficionado
May 31: An Unrefined Vegan

TBA: I Am a Reader (author guest post) • Vegan Richavegan miam

Blog tour: ‘Keep It Real and Grab a Plunger’

Blog tour: ‘Keep It Real and Grab a Plunger’

Julie K. Nelson and Cedar Fort Publishing & Media are pleased to announce the release of “Keep It Real and Grab a Plunger: 25  Tips for Surviving Parenthood” blog tour, which will run from May 1-28, 2015.

If you’re interested in participating in this blog tour, please email us or leave a comment below.

About the book:

Learn how to overcome your natural manipulative, authoritarian tendencies and foster your child’s self-discipline, respect, and emotional maturity. Humorous, insightful, and authentic, this book will get you through the sticky stuff with grace so you can enjoy those parenting moments that make it all worth it.

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About the author:

Popular radio personality, university professor, author, and TV expert Julie K. Nelson combines her professional expertise with her personal experience as a mom of five in this book. Humorous, insightful, and authentic, this must-read will help you enforce rules without manipulation or coercion and addresses a wide variety of essential parenting topics.

“Keep It Real and Grab a Plunger” blog tour schedule:

May 1: Totally Temberton
May 2: Read For Your Future • Parenting with Purpose
May 3: Every Day I Write The Book
May 4: Wishful Endings
May 5: Bloggin’ ‘Bout Books
May 6: Rachelle’s Writing Spot
May 7: Mel’s Shelves • My Love for Reading Keeps Growing
May 8: Brooklyn Berry DesignsLittle Light Design Collective • Community BookstopWhy Not? Because I Said So!
May 9: Jorie Loves a Story • Oh, How Novel!
May 10: storyweaver
May 11: Katie’s Clean Book CollectionLiterary Time Out
May 12: My Book Addiction and More
May 13: Min Reads and Reviews • LDS Women’s Book Review
May 14: Reidhead Random-ness • Inklings and Notions
May 15: So I’m Fifty

Extended dates:

May 16:
May 17:
May 18:
May 19:
May 20:
May 21:
May 22: Cook Scrap Craft
May 23:
May 24:
May 25:
May 26:
May 27:
May 28: Books and Benches

Other blogs reviewing “Keep It Real and Grab a Plunger”:

Blog tour: ‘The Magical Slow Cooker’

Blog tour: ‘The Magical Slow Cooker’

Sarah Olson and Cedar Fort Publishing & Media are pleased to announce the release of “The Magical Slow Cooker: Recipes for Busy Moms” blog tour, which will run from April 1-30, 2015.

If you’re interested in participating in this blog tour, please email us or leave a comment below.

About the book:

Do you believe in magic? Well, your slow cooker does. From breakfast to dessert, these recipes are perfect for busy moms who want something that’s quick and wholesome—not to mention delicious! With prepare-ahead tips and time-saving tricks from this little book—and the swish and flick of a wand—you can experience the magic of your slow cooker every night of the week!

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About the author:

Sarah Olson is the creator of the blog “The Magical Slow Cooker”. She loves that a few simple ingredients can turn into magic while slow cooking. Sarah also works full-time as a mail carrier and resides in Springfield, Oregon with her husband and young daughter. You can learn more about Sarah at www.themagicalslowcooker.com.

“The Magical Slow Cooker” blog tour schedule:

April 1: Recipes that Crock • connywithay
April 2: Yours and Mine and Ours
April 3: Bowl Me Over
April 4: LeMoine Family Kitchen
April 5: What’s on the List
April 6: Blogghetti
April 7: Walking on Sunshine
April 8: The Cookie Rookie • My Book A Day
April 9: Hot East and Cool Reads
April 10: An Affair from the Heart
April 11: What’s Cooking America
April 12: The Chef Next Door
April 13: The Foodie Affair
April 14: Hun… What’s for Dinner? • Reidhead Random-ness
April 15: Renee’s Kitchen Adventures
April 16: Aunt Bee’s Recipes
April 17: Recipes, Food & Cooking
April 18: My Real Food Family • Wishful Endings
April 19: LOVEFOODIES
April 20: Flavor Mosaic • Readalot
April 21: Cooking from a Stay at Home Mom • Inklings and Notions
April 22: Noshing with the Nolands
April 23: April J. Harris • Nibbles by Nic
April 24: The Complete Savorist
April 25: This and That • A Casual Reader’s Blog
April 26: Kitchen Dreaming
April 27: Dizzy Busy & Hungry
April 28: More or Less CookingFood Blog • The Author’s Hideaway
April 29: Grumpy’s Honeybunch
April 30: Life Tastes Good

Blog tour: ‘Hope After Suicide’

Blog tour: ‘Hope After Suicide’

Wendy Parmly and Cedar Fort Publishing & Media are pleased to announce the “Hope After Suicide” blog tour, which will run from April 30-May 14, 2015.

If you’re interested in participating in this blog tour, please email us or leave a comment below.

About the book:

After her mother took her own life, Wendy Parmley learned firsthand the heartache, despair, and loneliness that accompanies suicide loss. Reinvent your definition of saved, perfect, and forgiveness as you read this true narrative of a woman opening her heart years after her mother’s suicide and learn how to overcome any loss in your own life.

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About the author:

Wendy Parmley suffered a disabling bike accident in September 2011. Unable to return to her 20 year nursing career because of the continued effects of her injuries, Wendy began the slow and painful penning of her angel mother’s story and Wendy’s healing journey following her mom’s suicide death. Wendy’s mom took her own life when just 31 years old, leaving behind her husband of thirteen years and their five young children.

Wendy has long advocated for suicide prevention and has participated on various professional and community based groups dedicated to that end. She also recognizes the need to unashamedly support those who must continue to live in the painful aftermath of a loved one’s suicide and passionately lends her voice to that cause.

Prior to her bike accident, Wendy worked in nursing leadership for 14 years, earning her MBA degree from Brigham Young University in 2007. Despite her continued limitations, Wendy is grateful to spend more time with the love of her life, her husband Mark. She is ever grateful for his support and the support of their three married sons and their wives, their amazing daughter, and their beautiful two grandchildren who fill their life with sunshine. Mark and Wendy live in Orem, Utah.

“Hope After Suicide” blog tour schedule:

April 30: Batch of Books
May 1: Totally Temberton
May 2: LDS Women’s Book Review
May 3:
May 4: Mel’s Shelves
May 5: JeanzBookReadNReview
May 6: Zina Abbott Books
May 7: Katie’s Clean Book Collection
May 8: Paul Suttles Official Website
May 9:
May 10:
May 11:
May 12:
May 13:
May 14: GriefandMourning.com