PR Tool Box

Today I would like to talk about putting together a media package. This should be the tool box from which you can pull things when media professionals come calling. I will be listing and explaining each item in this toolbox to you. If you need any help with any of these items, feel free to contact me. Building-your-PR-Toolbox


Press Release:

The press release can be used multiple times. It is a living document that can and should be changed with current events. If there is a news story for which you could be considered an expert, it is time to change your release to reflect the change. The release has a short life cycle on the news-desks. If you don’t resubmit it multiple times you will be passing up a possible interview and opportunity. See the marketing guide on how to write one.

Here is an article on how to write an effective press release.


The pitch letter is used to gain the attention of show producers. The intent is to engage and show the producer that you are both informative and engaging. The pitch should be no longer than two paragraphs. This is also a living document you will want to modify for each show.

Here is a article on writing a effective pitch letter.


Having a list of 25 questions you can answer is a big bonus for producers. This helps make their job easier. It will also allow you to guide the interview where you would like it to go. You could also use it to make sure there is no awkward silence during the interviewing process.

Here is a article on a Q&A sheet.


You should always take two copies of your book to each interview. You should also have a picture of the cover in your toolbox as well.

Social Media:

These are the channels you need to be on for Social Media: Facebook, Twitter, Pinterest, Goodreads, and Amazon. You should also be familiar with the unique characteristics of each of these channels. Remember you should have an author bio on both Amazon and Goodreads.


In addition to your website, you should have a blog. It is recommended that you have a well-written and engaging post. It is advisable to learn about SEO and to use it when posting on your blog.

Here is an article on how to write an effective blog.

Finally, here is an article that lists 89 things you should be doing to market your book.


Military Members can be Prosecuted and Imprisoned For Sharing Expressions of their Faith

05/02/2013″”Colorado Springs, CO– If the Military Religious Freedom Foundation (MRFF) has their way soldiers in the US military caught

speaking about their faith to fellow soldiers will be tried for sedition and treason. As ridiculous as this sounds consider the words of MRFF’s President Mikey Weinstein who met with Pentagon officials on April 23: “Until the Air Force or Army or Navy or Marine Corps punishes a member of the military for unconstitutional religious proselytizing and oppression, we will never have the ability to stop this horrible, horrendous, dehumanizing behavior… It is a version of being spiritually raped.” While there are established military rules against harsh religious evangelism, Weinstein is suggesting an interpretation that would punish those who merely share a message of Christian peace to comfort a comrade in arms.

Weinstein’s remarks drew criticism from Ron Crews, the executive director of the Chaplain Alliance for Religious Liberty who said “saying that a service member cannot speak of his faith is like telling a service member he cannot talk about his spouse or children.” Lt. Gen. (Ret.) Jerry Boykin, an executive vice president with the Family Research Council has long been concerned about what he calls a pattern of attacks on Christianity within the military. “This has the potential to destroy military recruiting across the services as Americans realize that their faith will be suppressed by joining the military,” Boykin said. Boykin’s comments suggest Christians in the military will need to hide their faith in order to avoid prosecution.

Although it’s important for military influencers such as Crews and Boykin to respond to the continuing persecution of Christians in the military, it’s even more important that everyday Christians stand up to Weinstein and others that seek to stamp out Christianity from any and all public venues” says Eric Shuster, author of the book Where are the Christians: the Unrealized Potential of a Divided Religion set for release May 14, 2013. Shuster continues “Christianity in America has fragmented itself along denominational and theological lines leaving it vulnerable to private and governmental attacks. Until Christians learn to unite along common values to consolidate its societal influence it stands the risk of becoming publicly irrelevant in the not-so-distant future,” says Shuster.


Where are the Christians?uses the classic format of who, what, where and how to explore Christianity and the dynamics that unite and divide the religion into what Shuster refers to as “the unrealized potential it suffers from today.”The book examines hundreds of Biblical and scholarly sources, analyzing data from a multitude of studies leading to unique perspectives and solutions to the challenges facing Christianity in the modern era.