Social Media Is a Great Friend to Authors
A lot of confusion and misunderstanding surround the purposes and ultimate power of social media. In training authors, we spend a lot of time focusing on this important tool. But why do we ask ask authors to put so much effort and time into using it?
At local bookstores, you will find many successful authors engaging customers one-on-one. This has been a proven model for authors to follow because building relationships is very powerful in marketing and ultimately selling books. When converted customers purchase an author’s book and enjoy it, they will be sure to tell their family and friends.
Engaging future and current customers is essential, and social media can help authors reach out beyond family and friends to reinforce existing relationships with customers, find new ones, and widen their realm of influence. Using social media helps authors interact with multiple readers in the time of what would be one conversation, thus building those powerful relationships mentioned earlier. Captivating and talented authors, using social media, can and should round up hundreds to thousands of followers prior to their books’ release.
You can follow us and observe our sites to find ideas for your own social media channels.
Plain Sight Publishing:
Below are some tips on two different channels of social media.
The most effective way to engage readers on Facebook is by posting an intriguing comment or picture that stirs up emotions or thoughts, and this style of post will be shared more often. Memes””pictures with quotes and witty sayings””are popular. If you choose to include a picture or meme, we recommend that you link it to your website or Facebook page. This way, people will be able to follow the link and find you and your book.
Joining Facebook groups is also helpful. A variety of groups exist that cater to your interests, so join multiple groups and become an active members.
We also highly recommend that you keep your personal and professional pages separate. This allows you to keep track of the reader interest in your book and posts relating to it.
Finally, check on your page and usage stats weekly. This will help you become familiar with your readers, their interests, and stay informed on how to best interact with them.
Twitter is a wonderful tool that can help you in making new contacts. The most important thing you can do on Twitter is build a presentable profile. This is important because your profile is the image you portray to potential readers, reviewers, and interviewers. One of the easiest ways you can build a following is by following as many people with similar interests as you can. Many individuals will follow you back.
Posting on Twitter (tweeting) might seem like a confusing task because Twitter forces you to keep your messages (tweets) short, but, with some creativity, you can make these short blips powerful and impactful. We would also suggest you learn about using hashtags in your posts. Basically, if you place a pound sign (#) in front of a word, the word becomes searchable. Someone searching for messages including that word may come across your tweet and potentially become a follower.
Social media is one of the most valuable tools in an author’s arsenal. Many successful authors spend 2″“3 hours per day on social media and often find that their hard and relentless work pays off in new followers and readers. If you are a Cedar Fort, Inc., author, you can contact your marketer/publicist for more help in learning and implementing social media. If you don’t know who your publicist is, our contact information is below.
National Fiction: Magna@cedarfort.com
LDS Nonfiction: Radiant@cedarfort.com