Job Opening: Digital Marketing Manager

Job Description

Cedar Fort is currently seeking a Digital Marketing Manager with proven online marketing experience to establish, develop and grow our digital marketing team. The ideal candidate should have hands on knowledge and experience managing all aspects of digital marketing and be able to implement digital strategies which will increase our brand awareness and consumer engagement, online. Primary responsibilities include the implementation and management of online marketing campaigns across all digital channels.

Essential Duties and Responsibilities

  • Assist clients in their digital marketing efforts with global partners
  • Serve as the subject matter expert for online advertising including marketplace strategies, tactics and tips
  • Provide strategic insights to develop short- and long-term execution plans for new paid advertising campaigns across Amazon, eBay, Google and other platforms
  • Devise, deploy, and optimize paid social, display, online video, and other media programs to drive customer acquisition
  • Analyze data from Google Analytics, Amazon Marketing Services, and other reporting tools to evaluate campaign performance
  • Relentlessly optimize SEM (search engine marketing) campaigns to acquire more customers at allowable CACs (customer acquisition costs)
  • Develop, test, and analyze keywords, ad copy, bidding strategies, and ad groups to maximize potential impression volume and overall efficiency
  • Develop forecasts and budgets for online advertising campaigns with the ability to execute spend optimization decisions rapidly
  • Research the e-commerce market for opportunities and competitor tactics
  • Develop reporting dashboards and reports for internal and external customers

Required Qualifications

  • Bachelor’s degree in Marketing, Business, or related program
  • 2-7 years of experience in paid search marketing or a related position managing performance marketing campaigns
  • Strong working knowledge of Microsoft Office, Google Suites and Google Drive
  • Excellent verbal and written communication skills
  • Self-driven, organized, and proactive mindset
  • High ethical standards
  • Strong analytical skills and attention to detail
  • Ability to learn quickly
  • 3+ year’s experience with digital marketing, including hands-on experience buying and optimizing
  • Experience in optimizing direct response marketing programs, while driving efficiency and meeting ROI targets
  • Experience with small business marketing, subscription products, SaaS, or financial services.
  • Versatile and comfortable juggling multiple projects with several moving parts at once

Preferred Qualifications

  • Experience with the Amazon.com advertising platforms
  • Past experience working in a high-stakes, high volume business environment
  • Strong analytical, data-driven mindset, and a good overall intuition for numbers and data
  • Love, live, and breathe ad technology, web analytics, attribution models (multi-funnel/multi-touch/cross-device, etc.) and are up to speed on all the latest trends
  • In-depth understanding of online marketing metrics (CPA, CPM, CPC, CLV)
  • Agile and experimental, bringing new ideas and moving fast to hit goals
  • Knowledge and experience with advanced bid automation, like Marin, DS3 or Search Ads 360
  • Experience working with large keyword portfolios preferred

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