As an author, your biggest questions for Cedar Fort may be “How do I get my story in the press?” or “How can I get the attention I need?” Producers and managing editors are swamped by hundreds and sometimes even thousands of review and interview requests and are always on a deadline. With these constraints, producers are likely to spend just five to 10 seconds reading each pitch letter. Below are five tips that increase your odds of getting past the gate keepers and getting a producer’s attention:
1. Keep it short.The producer does not want to read your entire book in the pitch letter. Remember to use impactful words that will leave an impression. This also allows you to use fewer words. It is a delicate art–you need to deliver vital information while keeping it brief.
2. Be passionate.Write your pitch with the same passion you had when you wrote your manuscript. Nothing turns producers off more than a canned sales pitch. Your publicist may ask you to write a pitch template. This is a blueprint to refer to each time you submit a pitch. Remember to adjust the pitch to be personal to each person you send it to.
3. Consider different angles.Remember that your recipient is receiving hundreds to thousands of similar ideas. First, title your pitch something catchy. Then present your angle within the first couple sentences. Don’t forget to portray excitement in your pitch. Do not write yourself in a corner; explore all the themes and ideas of your book.
4. Edit your pitch.Grammar errors will have your hard work thrown into the “circular file.” If you need to, seek the help of a trusted friend or esteemed professional. Pay attention to syntax as well. How does the pitch read? Many producers read your pitch on the air when they introduce you. Make sure you wouldn’t be embarrassed by them doing so.
5. Send artwork.If you have a copy of your cover, include it with your pitch. If there are pictures in your book, attach them to your email. Pictures are worth a thousand words, and well done graphics may tip you over into the call pile.
Each Cedar Fort author is assigned a marketer. Each of our marketers is an expert in his or her particular genre. If you are a CFI author and do not know who your marketer is, refer to the list below and be sure to contact them for help with marketing ideas and resources.