The Last Archangel by Michael D. Young.
The world of marketing changes everyday. Ask a marketing professional what they did 25 years ago to promote books and you won’t get the same answer I’ll give you today! The internet has completely changed the way books are recommended and shared.
How many of you have seen a movie trailer? I’ll know you’re lying if you say you never have. Previews are the most used tool in the movie industry to generate buzz about an upcoming movie. Do you make it a point to watch a preview before you spend money on a movie? How can you be sure it’s something you want to see if you don’t?
Book trailers work in much the same way. Of course, since the book you need a preview for was never filmed, the making of a book trailer is a much more creative process than taking bits of a movie and mashing them to fit in a 30-second slot.
Who needs a book trailer?
Book trailers are effective for any kind of book. Nonfiction, Young-adult, children’s, cookbooks, anything! As long as your book trailer is appealing to your audience, you’re doing a great job! The purpose of a book trailer is to get someone that would potentially want to read your book – to want to read your book!
In short, every author needs a book trailer for his/her book!
What makes a good book trailer?
A trailer that leaves the viewer asking questions and intrigued to find out more about the story.
Elements of fun
How do I get started?
Your assignment, should you choose to accept it, is to spend some time on that glorious video-sharing site: YouTube. Browse around for book trailers. Look for trailers on books you’ve already read. Look for your favorite books. Then:
Look for these elements:
- What do I like about this book trailer? What works?
- What do I not like? What isn’t working?
- How could this trailer be even better if it were about my book?
- Is this worth sharing with my friends?
These are just a few guidelines to get you started thinking about book trailers and how you can make one for your book.
Share other ideas below. What will you do to make an awesome book trailer?